Eureka Robotics Refreshes Brand Identity, embarking on a New Phase of Growth

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Oct 7, 2025 – Eureka Robotics (Headquarters: Singapore, CEO: Pham Quang Cuong, hereinafter “Eureka”), a developer and provider of advanced AI vision systems, today announced the renewal of its brand identity. Through a new logo and website, Eureka will showcase its evolving technological capabilities and growing global presence.

Background

Founded in 2018 as a spin-off from Nanyang Technological University in Singapore, Eureka Robotics has steadily built a strong track record by enabling automation of complex processes such as high-precision picking and inspection in the automotive, electronics, and aerospace industries. Supported by the trust and collaboration of our users and partners, we have grown into a trusted provider of cutting-edge AI and robotics solutions.

Following the successful completion of our Series A fundraising in December 2024, we strengthened our team and organizational foundation. In May 2025, we established a U.S. office in Atlanta to better serve the North American market. These steps demonstrate our accelerated global growth and our commitment to meeting the needs of customers worldwide.

In light of this evolution, we have refreshed our brand identity to better represent Eureka’s renewed direction and vision for the future.

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Details of the Rebranding

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The new logo features a distinctive “E” shaped as a robot gripper holding a diamond. The gripper represents Eureka’s expertise in robotics, while the diamond symbolizes our customers’ workpieces. It conveys our commitment to handling customers’ work with the same care and precision as if it were a diamond.

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The new brand color, Crimson Red, reflects our deep technical expertise and the elegant, high-precision deployment of the advanced robotic solutions in our customers' facilities.

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‍CEO’s Comment

Pham Quang Cuong, Co-founder & CEO, Eureka Robotics says, "Our rebranding reflects Eureka’s next stage of growth. From Singapore to Asia and now the United States, we remain committed to solving the toughest automation challenges and transforming the way people work."

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